Diffuse the clutter in your brand to figure out the golden thread weaving your mission together and make your brand valuable. Define your brand message. Give structure to your brand strategy. Figure out what specifically you’re branding – and organize your brand development hierarchy appropriately. This session builds the structure necessary for you to take the concepts and principles of brand creation and easily fuse them to the more abstract and creative aspects further along the road.
Key Take Away
- An understanding of personal branding- your personal branding statement.
- Gain greater clarity about your passions, values, purpose, and career goals that serve as a foundation for an authentic business brand
- Define your Big Idea – experience to communicate your brand value
- Identify your niche, target audience
- Assess and strategically build your online identity and presence